Writing and the Marketing Monster

Apparently I’m not a multi-tasker.

For years and years, I concentrated 100% on writing.  I’m not saying that was easy–many stressed-filled nights of waking up at 2:00a.m. and realizing I’d taken a wrong turn in my story–usually 10,000 words ago.  But at least my total focus was on the story.

Then, I sold my first book. In preparation for the launch, I concentrated 100% on marketing for the past few months.  I prepared materials, spoke to schools, wrote blog interviews, tweeted, facebooked, planned launch events and a signing trip to New York.  And yeah, it was stressful–many nights of waking up at 2:00a.m. and wondering if I’d sell more than the five copies I’d buy myself.

Lessons from a Debut Author’s first BEA & Book Tour

Last week, I flew to New York for 5 days of author events.  I was there for BEA and a book tour that covered libraries and bookstores.  (For a rundown on events, see my earlier blog.)

Now, for a few lucky authors, a trip like this might be planned by your publisher.  But for most of us, publishers welcome your marketing efforts, but they can’t afford to foot the bill.  So it may be left up to you to arrange, organize and pay for a signing trip. That’s what happened with me.  As you might expect, I learned a few things along the way.  So here are some of the lessons I learned, in hopes that they might help you if you find yourself in the same situation.