Last week, I flew to New York for 5 days of author events.  I was there for BEA and a book tour that covered libraries and bookstores.  (For a rundown on events, see my earlier blog.)

Now, for a few lucky authors, a trip like this might be planned by your publisher.  But for most of us, publishers welcome your marketing efforts, but they can’t afford to foot the bill.  So it may be left up to you to arrange, organize and pay for a signing trip. That’s what happened with me.  As you might expect, I learned a few things along the way.  So here are some of the lessons I learned, in hopes that they might help you if you find yourself in the same situation.