When you first write a book, you have a goal:  Sell to a publisher.

Once you sell to a publisher, you discover that you have a new goal:  Sell to everyone else.

This is where things get complicated.  There is a lot involved with marketing a book from having an online presence, to social media, to events and promotions, to industry reviews, to media exposure…  In reality, you’ll tackle these things one step at a time, bit by bit, so it feels manageable.  This month…I’m focusing on one specific area:  SWAG.