When you first write a book, you have a goal: Sell to a publisher.
Once you sell to a publisher, you discover that you have a new goal: Sell to everyone else.
This is where things get complicated. There is a lot involved with marketing a book from having an online presence, to social media, to events and promotions, to industry reviews, to media exposure… In reality, you’ll tackle these things one step at a time, bit by bit, so it feels manageable. This month…I’m focusing on one specific area: SWAG.